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How 7 ‘Instagram-savvy make-up moguls’ mingle among Forbes' richest self-made women

Kylie Jenner debuts at No 27 on the Forbes list of the 60 richest women in the United States who built their fortunes without the help of an inheritance. Photo: AP

2018 may be the year of cosmetics. Forbes has released its annual ranking of America's richest self-made women, and there are seven newcomers to the list, four of whom have built all or part of their fortunes in the beauty business.

Forbes says these “Instagram-savvy make-up moguls”, and specifically almost-billionaire Kylie Jenner, have ushered in a “new model of extreme fame leverage” that is “radically reshaping business, culture, and politics”.

The list measures the wealth of the top 60 richest women in the United States who built their fortunes without the help of an inheritance. Together they are worth US$71 billion – US$9.5 billion more than the combined wealth of the 2017 list. A record 24 women are billionaires on this year's list.

To determine the ranking, Forbes took into account stakes in public and private companies, real estate holdings, and other assets including art, jewellery, cars, and planes. All net worth estimates are current as of June 22, 2018.

Taylor Swift rounds out the list this year at No 60, with an estimated net worth of US$320 million. That is US$60 million more than the minimum net worth required to make the list in 2017.

Scroll through to meet the seven entrepreneurs who joined Forbes' list of America’s richest self-made women for the first time in 2018, see how they made their fortunes, and learn how much they are worth today.

Anastasia Soare: US$1 billion

Rank: 21

Source of wealth: Cosmetics, Anastasia Beverly Hills

Age: 60

Residence: Beverly Hills, California

Kylie Jenner: US$900 million

Rank: 27

Source of wealth: Cosmetics, Kylie Cosmetics

Age: 20

Residence: Hidden Hills, California

Huda Kattan: US$550 million

Rank: 37

Source of wealth: Cosmetics, Huda Beauty

Age: 34

Residence: Dubai

Theresia Gouw: US$500 million

Rank: 40

Source of wealth: Venture Capital, Aspect Ventures

Age: 46

Residence: Palo Alto, California

Anne Wojcicki: US$440 million

Rank: 44

Source of wealth: DNA testing, 23andMe

Age: 44

Residence: Los Altos, California

Kim Kardashian West: US$350 million

Rank: 54

Source of wealth: Reality TV, mobile gaming, cosmetics, KKW Beauty

Age: 37

Residence: Hidden Hills, California

Therese Tucker: US$380 million

Rank: 51

Source of wealth: Enterprise software, BlackLine

Age: 56

Residence: Los Angeles, California

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This article originally appeared on Business Insider.

Luxury CEOs

Cosmetics queen Kylie Jenner embodies a ‘new model of extreme fame leverage’ that is ‘radically reshaping business, culture, and politics’, magazine says