Instagram may have started out as a social media platform to post selfies and pictures of food, but it has quickly turned into a gold mine for anyone savvy enough to earn “influencer” status. Influencers make money from ads and sponsored posts.
While influencer status was previously reserved for web content creators like bloggers, these days anyone from models to actresses and even reality stars can be one. Recently, the UK-based data company Hopper HQ released its list of Instagram’s highest earners and to nobody’s surprise, the list features three of the five world famous Kardashian-Jenner sisters.
1. Kylie Jenner: 111 million followers, US$1 million per post
A post shared by Kylie (@kyliejenner) on Jul 24, 2017 at 12:02pm PDT
The youngest Kardashian-Jenner sister leads the pack with a whopping US$1 million per sponsored post. She usually promotes her own make-up brand on her Insta, but you will also find the occasional ad for hair gummies.
2. Selena Gomez: 139 million followers, US$800,000 per post
A picture of Selena sipping coke through a straw was Instagram’s most liked images for a while so of course, she is on this list. Puma was one of the brands that recently wrote her a paycheck for an Instagram ad.
3. Cristiano Ronaldo: 137 million followers, US$750,000 per post
Advanced SIXPAD has launched in UK finally. You can manage your training via your smartphone. Check out the innovative product that I co-developed! Also Europe’s first SIXPAD store has opened in Westfield London! Check www.sixpad.uk @sixpad_europe #SIXPADSQUAD #SIXPAD
A post shared by Cristiano Ronaldo (@cristiano) on Jul 18, 2018 at 10:05am PDT
This world famous athlete is an obvious choice for brands looking to improve online visibility. He recently completed a paid promotion with Sixpad – a company that makes workout equipment.
4. Kim Kardashian West: 114 million followers, US$720,000 per post
#Ad Nothing ever stopped me from being me until #morningsickness. You know how sick I was while pregnant; I could barely get out of bed. That was before I found a safe & effective med to treat my morning sickness when diet & lifestyle changes didn’t help. I hear there’s a new formulation of the drug combination I took that’s made to work faster & longer. If you’re pregnant & feeling sick & changing your diet & lifestyle doesn’t work, ask your doctor about Bonjesta® (doxylamine succinate/pyridoxine HCl). Most common side effect is drowsiness. Bonjesta.com for safety info. For U.S. residents only. INDICATION Bonjesta® is a prescription medicine to treat nausea & vomiting of pregnancy in women who haven’t improved with change in diet/other non-medicine treatments. Bonjesta® hasn’t been studied in children under 18. LIMITATIONS OF USE It isn’t known if Bonjesta® is safe & effective in women with severe nausea & vomiting of pregnancy (hyperemesis gravidarum). Women with this condition may need to be hospitalized. SELECT SAFETY INFORMATION Don’t take Bonjesta® if you’re allergic to doxylamine succinate, other ethanolamine derivative antihistamines, pyridoxine hydrochloride or any ingredients in Bonjesta®. See Patient Information leaflet for complete list of ingredients. Don’t take Bonjesta® in combination with medicines called MAOIs, as these medicines can intensify & prolong adverse central nervous system (CNS) effects of Bonjesta®. Ask your healthcare provider/pharmacist if you aren’t sure if you take an MAOI. The most common side effect of Bonjesta® is drowsiness. Don’t drive, operate heavy machinery or do other activities that need your full attention unless your healthcare provider says you can. Don’t drink alcohol, or take other CNS depressants such as cough & cold medicines, certain pain medicines & medicines that help you sleep while taking Bonjesta®. Severe drowsiness can happen or become worse causing falls/accidents. Bonjesta® may result in false positive urine drug screening for methadone, opiates and PCP. Duchesnay USA encourages you to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088
A post shared by Kim Kardashian West (@kimkardashian) on Jun 20, 2018 at 9:00am PDT
This list would not be complete without the influencer who boasts 114 million followers. Like Kylie, Kim also focuses on her own beauty brand these days, but she can still rake in just under US$800,000 from posts promoting morning sickness pills.
5. Beyoncé Knowles: 116 million followers, US$700,000 per post
A post shared by Beyoncé (@beyonce) on Jul 12, 2018 at 5:32am PDT
Beyoncé and Jay-Z’s recent Apeshit video probably helped the Louvre museum make a pretty penny. The Queen’s Instagram aesthetic does not seem to centre on sponsorships and since she rarely posts captions anyway, it is unclear which featured items could be part of a sponsorship.
6. Dwayne Johnson: 111 million followers, US$650,000 per post
SOLD OUT in less than 24hrs. THANK YOU. My new signature series #ProjectRock1 training shoe is a hot one. I’m committed to delivering the best training gear and products you’ll ever train in. Stay strong and train hard. #ChaseGreatness2Collection #ProjectRock1s #UnderArmour #SoldOut
A post shared by therock (@therock) on Jun 29, 2018 at 10:55am PDT
The Rock also keeps his sponsorships under the radar as the only products he promoted openly were the sneakers that were part of his collaboration with Under Armor.
7. Justin Bieber: 101 million followers, US$630,000 per post
Justin’s crazy army of fans will buy anything promoted by their idol, so it is unsurprising that he is raking in over half a million per post. Similar to some of his peers, he does not seem to disclose partnerships and no particular brands stand out on his feed.
8. Neymar da Silva Santos Junior: 100 million followers, US$600,000 per post
Soccer star Neymar Jnr likely earned a pretty penny from his posts promoting online shopping site Wish and, of course, the athlete’s staple brand Nike. Note that the partnerships were not disclosed, but these are obvious examples of ad content.
9. Lionel Messi: 97 million followers, US$500,000 per post
A post shared by Leo Messi (@leomessi) on Jun 14, 2018 at 5:26am PDT
Another star athlete and soccer player Lionel Messi earns just about a half million per post thanks to lucrative deals with brands like Adidas.
10. Kendall Jenner: 93 million followers, US$500,000 per post
A post shared by Kendall (@kendalljenner) on Feb 21, 2018 at 3:49pm PST
Tied with Messi at half a million is another Kris Kardashian spawn: Kendall Jenner. Kendall is already raking in the big bucks from modelling, featuring on the Kardashians’ reality show and her various endorsements. One of those endorsements is for accessories brand Tod’s who also got a sponsored post on Instagram recently.
This article originally appeared on Luxurylaunches.