Hélène Poulit-Duquesne, CEO of Boucheron, says the brand definitely needs a brick-and-mortar presence, but online customers are equally important. The two complement each other.

Hélène Poulit-Duquesne, CEO of Boucheron, talks about her dream job, muse and business

Poulit-Duquesne chats about play and work – the artist in her and the secrets behind Boucheron

Topic |   High Jewellery

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Hélène Poulit-Duquesne, CEO of Boucheron, says the brand definitely needs a brick-and-mortar presence, but online customers are equally important. The two complement each other.
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