Porsche has captured the spirit of Chinese drivers on social media and the marque’s popularity rockets during launches.

What are Porsche, Mercedes and Tesla doing to ignite China's passion for luxury cars

Porsche shows that bigger is better on WeChat, while Tesla flaunts technology and Mercedes-Benz flashes lifestyle exclusivity in China, where women are key decision makers

Topic |   Luxury cars

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Porsche has captured the spirit of Chinese drivers on social media and the marque’s popularity rockets during launches.
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The Luxury Conversation

The Luxury Conversation

The Luxury Conversation is a business intelligence platform created to connect and showcase the people who are shaping the luxury industry in China and Asia. Speaking with a wide variety of talents, both established and emerging in the luxury scene, they discuss the people and issues that are shaping its future, in order to bring a clear understanding of world’s most exciting luxury market: China.