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Celebrities

Taylor Swift is worth over US$300 million – so how does she spend it?

STORYBusiness Insider
Photo: Instagram
Photo: Instagram
Fame and celebrity

The business savvy star, tipped to be a billionaire by the age of 30, has coastal mansions, splurges on lavish holidays, and is generous to her fans and friends

American Taylor Swift never fails to impress.

At 15 years old, she was the youngest songwriter to ever sign with Sony. She now has 10 Grammys on her shelf, several tours under her belt (including one that generated a staggering US$250 million), an endless list of chart-topping songs and albums, and a beloved fan base who dub themselves “Swifties”.

Such success makes Swift one of the world’s highest-paid celebrities and one of the richest female singers. According to Forbes magazine, she has an estimated net worth of US$320 million – and that’s only expected to rise once her current six-month “Reputation Stadium Tour” wraps up later this year.

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Swift has been strategic and generous with her money, investing in a sprawling US$84 million real estate portfolio and often donating it to causes she supports and people in need.

 

So how does Swift earn and spend her fortune?

Her estimated net worth of US$320 million has grown due to her music, merchandise, and endorsements.

Taylor Swift with her awards for top female artist and top selling album (‘Reputation’) at the Billboard Music Awards in May. Photo: Jordan Strauss/Invision/AP
Taylor Swift with her awards for top female artist and top selling album (‘Reputation’) at the Billboard Music Awards in May. Photo: Jordan Strauss/Invision/AP

Ever the superstar, Swift’s endorsement deals and partnerships are with high-profile brands, including Keds, Diet Coke, CoverGirl, and Apple, which bring in a lot of income.

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