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Why social media is in love with Nannette de Gaspé Beaubien’s ‘dry mask’

STORYLim Li YingAydee Tie
Nannette de Gaspe Beaubien
Nannette de Gaspe Beaubien
Beauty

Canadian biotech’s cutting-edge luxury beauty products have led international beauty gurus to tout them as the next “must-have” items

Nannette de Gaspé Beaubien wears many hats.

Aside from her eponymous skincare line, which she founded in 2016, the entrepreneur is also widely known on the glitzy social circuit in Quebec province alongside her husband, Philippe de Gaspé Beaubien III.

He is the current president and CEO of the illustrious, philanthropic Montreal family’s foundation – a non-profit charitable organisation established in Canada to help business families in Canada and abroad.

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As a dynamite couple, the de Gaspé Beaubiens have been busy investing in biotech companies.

In 2015 Nannette – a marketing and finance executive – became executive chairwoman of one of these businesses, Biomod Concepts, with cosmetic and pharmaceutical applications.

These biotech’s technological breakthroughs have helped to make her global luxury beauty products cutting-edge and led international beauty gurus to tout them as the next “must-have” items.

When Nannette visited Hong Kong to launch her brand in Lane Crawford, we caught up with the one-time private equity banker – to talk about empowerment, beauty and technology.

Entrepreneur Nannette de Gaspé Beaubien launched her skincare beauty company, Nannette de Gaspé, in 2016
Entrepreneur Nannette de Gaspé Beaubien launched her skincare beauty company, Nannette de Gaspé, in 2016

OK. Firstly congratulations on being named Woman of the Year for the Americas by Cosmetics Design. So what are your thoughts on how quickly your brand has escalated in popularity?

When we brought out our first product, – a dry Techstile treatment – we really disrupted the industry because it was a new approach to skincare.

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