WHAT YSL BEAUTY HOTEL
WHERE 1881 HERITAGE, HONG KONG
HAPPENINGS: YSL Beauté hosted a playful party in Hong Kong by bringing the YSL Beauty Hotel to the city’s harbourside, after the buzz in Paris, Tokyo, Madrid and Seoul.
Comprising two themed spaces – Black and Pink rooms – the beauty haven showcased YSL’s newest and classic offerings, from Mon Paris and Volupté to Black Opium.
It also featured digital devices, a nostalgic game area, and a lipstick vending machine to reflect the brand’s upgraded and bespoke shopping experience.
A bevy of fashionistas, including Sammi Cheng, Louis Koo, Angie Ng, Ingrid Louise Wong, Evelyn Choi and Zelia Zhong, “checked in” to the YSL Beauty Hotel. They explored the lip-shaped neon light tunnel, rode the motor racer, and posed on the whimsical bed. Singer Adam Levine is the face of the new Y men’s fragrance.