China’s millennials often capture the headlines – and serve as the focus of the advertising campaigns of luxury brands, but the generation born before them, Generation X, are ‘the bread and butter’ of luxury brands. Photo: The Luxury Conversation

How to reach China's real big spenders: Gen X

People born from the mid-1960s to about 1980 may not be as sexy or make the headlines, but they’re a sensible, knowledgeable driver of high-end spending

Topic |   Millennial style

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China’s millennials often capture the headlines – and serve as the focus of the advertising campaigns of luxury brands, but the generation born before them, Generation X, are ‘the bread and butter’ of luxury brands. Photo: The Luxury Conversation
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