WHAT :   Launch of ‘Fendi Mania’ collection cocktail party

WHERE: Landmark, Central

HAPPENINGS: To celebrate the launch of its capsule collection, “Fendi Mania”, in Hong Kong, the brand hosted a cocktail party at its Landmark store in Central. The collection is a collaboration between Fendi and FILA.

The music was provided by renowned DJ Will Powers. Against the backdrop of the FILA-inspired Fendi logo designed by Instagram artist Hey Reilly, a crowd of millennial celebrities, influencers, as well as athletes and medallists posed for the celebration.

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The guest list included Taiwanese pop diva Jolin Tsai and local celebrities Yumiko Cheng, Stephanie Cheng, Ashley Lam, Heidi Lee, Dickson Yu, and Bruce and Chris Tong.

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Highlighting the millennial attitude and edgy fashion spirit, the event featured fun game stations and creative food and beverages decorated with “Fendi Mania” elements.

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The celebration was also simultaneously held at other Fendi stores in Shanghai, Tokyo, Kuwait, Paris, London New Bond Street, Moscow, New York and Los Angeles.

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