WHAT : Launch of ‘Fendi Mania’ collection cocktail party
WHERE: Landmark, Central
HAPPENINGS: To celebrate the launch of its capsule collection, “Fendi Mania”, in Hong Kong, the brand hosted a cocktail party at its Landmark store in Central. The collection is a collaboration between Fendi and FILA.
The music was provided by renowned DJ Will Powers. Against the backdrop of the FILA-inspired Fendi logo designed by Instagram artist Hey Reilly, a crowd of millennial celebrities, influencers, as well as athletes and medallists posed for the celebration.
The guest list included Taiwanese pop diva Jolin Tsai and local celebrities Yumiko Cheng, Stephanie Cheng, Ashley Lam, Heidi Lee, Dickson Yu, and Bruce and Chris Tong.
Highlighting the millennial attitude and edgy fashion spirit, the event featured fun game stations and creative food and beverages decorated with “Fendi Mania” elements.
The celebration was also simultaneously held at other Fendi stores in Shanghai, Tokyo, Kuwait, Paris, London New Bond Street, Moscow, New York and Los Angeles.