Event: Chanel Le Rouge Beauty Pop-up Event

Where: Central, Hong Kong



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Happenings : The exclusive beauty event at Chanel’s brand new pop-up store in Hong Kong invited local celebrities, fashion influencers and the brand’s new Japanese beauty ambassador, 15-year-old K ō ki, to celebrate and rediscover the iconic red of the house.

Kōki paired a runway look from the house’s autumn winter collection with the brand’s new Rouge Allure Liquid Powder. Together with other celebrities including actress Jeannie Chan, athlete Stephanie Au and artist Wyman Wong, she enjoyed the two-part creative laboratory of the pop-up store.

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Both parts celebrated red in different textures and forms, with the first part featuring a factory-like section that showcased make-up in all shades of red, like the new Rouge Allure Velvet Extreme and Rouge Allure Liquid Powder. The second part was also not to be missed – its elegant lounge’s red passageway celebrated the limited red edition of N°5 and surrounded guests with the architecture of the bottle.

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