How Princess Eugenie and Kylie Jenner are leading social media’s #bodypositivity trend

While all eyes were on Princess Eugenie's breathtaking wedding look last weekend, what caught our attention was the low back neckline of her Peter Pilotto gown – showing a scar that extended from her neck to the middle of her shoulder blades.

The gown was intentionally designed that way, with the princess citing: “I think you can change the way beauty is. You can show people your scars and I think it’s really special to stand up for that.” The scar was a result of an eight-hour corrective surgery for scoliosis when she was 12, and the princess has openly shared her story online in hopes of inspiring others with the same condition.

This #BodyPositivity move couldn’t be lauded more at this day and age, with other influential celebrities and even brands taking on a stance to embrace the human body in its entirety.

From H&M’s decision earlier this year to opt out of airbrushing swimwear models’ stretch marks, scars, blemishes and body hair, to Missguided’s recent #InYourOwnSkin campaign that featured six women with different skin conditions (from a plus-sized albino model to a burn survivor), it shows there is no better way to love yourself than embracing your flaws, no matter the shape and form.

Below, take a cue from these celebrities who are proving that you, too, can wear your scars proudly without the need to conceal it:

Kylie Jenner

The entrepreneur and reality TV star has a four-inch scar that runs across the side of her left thigh, a result from a freak accident that ensued from a hide-and-seek game when she was younger. “When I was about five, Kendall and I were playing hide and seek, and I hid inside this really tall, enclosed gate. After a while, when my sister didn’t find me, I had to climb up on this sharp pole sticking out from the gate. I slipped, and the pole went into my leg. I tried pulling away to get the pole out, but it just tore through my whole leg,” she explained in an interview. Not one to be shy about flaunting her body, Jenner has proudly highlighted her scar on various occasions, even appearing on the cover of GQ with baby daddy Travis Scott with her scar on full display.