EVENT: BREITLING’S NEW PREMIER COLLECTION LAUNCH
WHERE: PHOENIX CENTER, BEIJING
HAPPENINGS: Say hello to the ultimate squad. Led by new CEO Georges Kern, Breitling assembled its elite squad members to help celebrate the launch of its Premier collection as well as expand its growing presence in China with a star-studded gala event.
Squad members present were actors Brad Pitt and Daniel Wu, famed filmmaker Peter Lindbergh from its “Cinema Squad”, and Australian surfer Sally Fitzgibbons from its “Surfers Squad”. Pitt, Wu and Lindbergh had collaborated earlier this year for the brand’s 360° #squadonamission campaign.
Among the 500 guests were the crème de la crème of the entertainment and fashion industry, including Japanese fashion designer Motofumi “Poggy” Kogi, Korean actress Shin Se-kyung, Chinese actress Qi Wei and Chinese actor Li Zonghan.