Marie Kondo’s KonMari method sparks joy on Netflix as she declutters America

Japanese tidying expert Marie Kondo, author of the cult self-help book, ‘The Life Changing Magic of Tidying Up,’ is a television star in the United States thanks to her hit Netflix reality series, ‘Tidying Up With Marie Kondo’. Photo: Getty/AFP

After experiencing homelessness in 2011, Sarah Eby found herself constantly collecting things so she would never again feel she had nothing to call her own.

“When I moved into my flat, it just felt empty,” the American mother-of-one from Arvada, Colorado, said.

“I got everything I could to try and make it feel like I had a home.”

Yet as Eby moved house over the years, the clutter built up.

Now, inspired by the Japanese home organising guru Marie Kondo, the 27-year-old says she has banished the chaos for good.

And she’s hardly the only one.

Kondo is small in stature, but her tidying philosophy has reached stratospheric heights.

Japanese home organiser Marie Kondo stars in the new Netflix reality television series, ‘Tidying Up with Marie Kondo’. Photo: Denise Crew/Netflix

Her book, The Life Changing Magic of Tidying Up, has earned a cult following since its publication in the United States in 2014, with millions of people adopting her suggestions for a neater, happier existence.

However, it is the 34-year-old’s new Netflix reality television series, Tidying up with Marie Kondo – released on New Year’s Day, when everyone is keen to reinvent themselves and motivated by their resolutions – that has everyone talking.

“I love mess,” Kondo said in the show, which sees her visit American homes – flanked by her interpreter – to implement her trademarked “KonMari” method.

The idea is simple: gather your things one Kondo-defined category at a time and go through them one by one, keeping only those that “spark joy”, and giving them a place in your home.

The new reality television series sees Marie Kondo’s methods put to the test in different American homes. Photo: Denise Crew/Netflix

As for the rest, a KonMari convert thanks his or her used items and tags them for donation or the rubbish bin.

At the end, most converts find they have far fewer possessions – and a happier outlook.

“I think it plays an integral role with my relationship to things,” Eby, who watched one episode of the show before diving into the book, said.

“I was never messy or unclean or untidy – I just had too many things. And so the part that I connected with most would be the letting go of the things that don’t bring me joy.”

Overnight icon

Socks and tights are arranged in a drawer in small boxes at a home in Washington – as recommended by Japanese tidying expert Marie Kondo, star of the Netflix reality television series, ‘Tidying up with Marie Kondo’. Photo: Sara Kamouni/AFP

Almost overnight, Kondo has emerged as a cultural icon – she is the subject of countless viral tweets and memes, and a flurry of think pieces unpacking the show in surprising, somewhat disconcerting depth.

Her method however is not without controversy: advice to donate old books has infuriated bibliophiles on social media.

Yet for Den Kovacs, a video games journalist and KonMari disciple, Kondo – with her gentle, judgment-free encouragement – is a welcome antidote to harsh reality television, not to mention American chaos.

“People really do feel ... chaotic, they feel overwhelmed,” Kovacs, 23, from Livonia, Michigan, said.

“So when they see someone who comes in, and she’s like, ‘I can fix this! We got this!’ ... people are like ‘Yes, I need this in my life’.”

A pile of clothes are ready to be sorted according to Japanese tidying expert Marie Kondo’s ‘KonMari’ method, at a home in Washington. Photo: AFP

Social media users have already reported a “Kondo effect” at local thrift stores, with more goods pouring in for resale – although a national spokesperson for Goodwill, the US non-profit organisation, said it was “too soon to tell”.

And as viral trends go, KonMari-mania is one that could actually be good for people: according to a 2016 study, too much clutter can be bad news for a person’s well-being.

“The more clutter you have ... the less your sense of home, the less your sense of life satisfaction,” psychologist Joseph Ferrari of DePaul University, in Chicago, and co-author of the study, said.

“That’s contrary to what people might think. They think that you have to have more, and people with abundance are happier people. No.”

‘It feels really good’

Kondo’s fans are earnestly reporting the benefits of going clutter-free.

“It feels really good,” said Kovacs, who explored other tidying approaches, but found KonMari to be the most effective.

“I really decluttered my mind. It felt like I had less stress, less to focus on ... I could focus on myself.”

Meanwhile, for Olguyne Fernandez-Fraga, a 27-year-old nutritionist from Florida, Kondo has boosted her social life.

“Before it would be like, ‘Oh, can we invite so and so over?’, and it was like, ‘No, look at the house’,” Fernandez-Fraga said.

“Whereas now, it’s like yeah, they could come in the next 10 minutes if they want to.”

And in the digital age, it turns out even email inboxes and social media friends can be “KonMaried”.

“I just went down the [Facebook] list and asked myself, ‘Does this person spark joy?’,” Kovacs said.

“As soon as you start to ask that about someone, you suddenly realise the people that add value to you,” he said.

“You certainly appreciate them a lot more than you did before.”

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Bestselling author and presenter Marie Kondo’s idea for a neater, happier existence is easy: keep only things that ‘spark joy’ in your life