Alessandro Bogliolo on the journey of a Tiffany diamond – and the ‘duty’ to share its provenance
The luxury jeweller’s new provenance initiative aims to increase transparency and enhance ethical sourcing
The latest instalment in our On Work series with luxury CEOs. This month: Alessandro Bogliolo, CEO of Tiffany
Work experience 2017-present: CEO of Tiffany & Co.
2013-2017: CEO of Diesel
2012-2013: COO of Sephora North America
1996-2012: Global COO of Bulgari
Q. What information can customers expect to find on the Tiffany Diamond Certificate?
A. Starting from 2019, we will begin including provenance on the Tiffany Diamond Certificate for individually registered diamonds, alongside the stone’s other specifications, information not made available on other industry lab reports or by other global luxury jewellers.
Q. What is the motivation behind making this information available to customers?
A. I would say it’s more about the duty as a luxury jeweller. Although current diamond industry practices preclude the positive identification of provenance for many of the world’s diamonds, we are striving to lead the industry by bringing a new level of transparency to our diamond supply chain. By 2020, consumers will also be able to trace the craftsmanship journey of their diamond, including the cutting and polishing location – an industry first.