The Meghan effect: why everything she wears ‘turns to gold’
- The Duchess of Sussex chose a Givenchy dress on her wedding day and also favours Dior, Ralph Lauren and Carolina Herrera – and almost everything she wears sells out
Her jackets and jeans, bangles and bags can instantly send tongues wagging – and designers’ sales soaring.
Since being catapulted into the global spotlight as the girlfriend of Britain’s Prince Harry in 2016, the outfits worn by the retired actress Meghan Markle – now officially known as Meghan, Duchess of Sussex, have been scrutinised and copied, often crashing websites selling her apparel.
The Meghan effect is this economic phenomenon similar to the Kate effect … where if she wears it, it turns to gold
Fashion blogs and social media accounts dedicated to the American’s style have mushroomed, just as they sprang up for her sister-in-law, Kate Middleton – the wife of Prince William – now officially known as Catherine, Duchess of Cambridge, allowing followers to comment on her latest sleek looks usually in a monochrome palette.
“The Meghan effect is this economic phenomenon similar to the Kate effect … where if she wears it, it turns to gold,” Christine Ross, co-editorial director of Meghan’s Mirror fashion blog, said.
She described Meghan’s style as “very on trend and modern”.
Almost everything Meghan wears up to and around the US$300 or US$400 mark – a pretty high price point – sells out, she said.
Designer dresses, luxury handbags and stylish stilettos are the fashion dream of many women, but for a young royal they are the staple of an everyday wardrobe.