Chinese fashion designer Masha Ma is among the cultural icons that luxury Chinese consumers relate to. Photo: Not just a label
The Luxury Conversation
Opinion

Opinion

The Luxury Conversation

From KOLs to LOLs: size does count with Chinese social media influencers

It’s recognised guidance to work with various smaller influencers rather than one big expensive KOL

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Chinese fashion designer Masha Ma is among the cultural icons that luxury Chinese consumers relate to. Photo: Not just a label
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