Chinese fashion designer Masha Ma is among the cultural icons that luxury Chinese consumers relate to. Photo: Not just a label Chinese fashion designer Masha Ma is among the cultural icons that luxury Chinese consumers relate to. Photo: Not just a label
Chinese fashion designer Masha Ma is among the cultural icons that luxury Chinese consumers relate to. Photo: Not just a label
The Luxury Conversation
Opinion

Opinion

The Luxury Conversation

From KOLs to LOLs: size does count with Chinese social media influencers

It’s recognised guidance to work with various smaller influencers rather than one big expensive KOL

Chinese fashion designer Masha Ma is among the cultural icons that luxury Chinese consumers relate to. Photo: Not just a label Chinese fashion designer Masha Ma is among the cultural icons that luxury Chinese consumers relate to. Photo: Not just a label
Chinese fashion designer Masha Ma is among the cultural icons that luxury Chinese consumers relate to. Photo: Not just a label
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The Luxury Conversation

The Luxury Conversation

The Luxury Conversation is a business intelligence platform created to connect and showcase the people who are shaping the luxury industry in China and Asia. Speaking with a wide variety of talents, both established and emerging in the luxury scene, they discuss the people and issues that are shaping its future, in order to bring a clear understanding of world’s most exciting luxury market: China.