Rihanna launches luxury Fenty fashion brand with Paris pop-up
- Vogue says the collection features a mix of tailored blazers and oversized Japanese denim jackets
Rihanna is breaking ground at LVMH with her new Fenty fashion brand.
The new brand, which Rihanna launched on Wednesday last week, is the first major fashion brand that LVMH has founded from scratch.
Fenty’s new Parisian pop-up is in the heart of the trendy Marais district, and opened to the public on Friday. It launches online on May 29.
This is what you can expect to see:
Rihanna unveiled the chic new Parisian boutique to a handful of fashion editors and celebrities.
These fashion insiders swooned over her new collection, which features a mix of tailored blazers and oversized Japanese denim jackets.
According to Vogue, the collection is a round-up of the kind of clothes Rihanna would like to have in her own wardrobe but couldn’t find elsewhere.
“I often walk into stores and I’m like, ‘I love this, but I wish it was more like that, or in a different colour or in a different fabric’ – and now I get to do it,” she told Vogue.
It starts at US$200 for a T-shirt and goes up to more than US$1,200 for a reversible parka.