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K-pop stars celebrate denim at Tommy Hilfiger’s opening of its flagship store in Seoul

Monsta X’s Shownu and Jooheon were among other celebrities wearing Tommy jeans and Tommy Hilfiger at the Tommy Jeans store opening event in Seoul, South Korea.

Tommy Hilfiger celebrated the opening of its flagship South Korean store in Seoul’s Gangnam-gu district with a star-studded extravaganza.

The biggest names in K-pop boy band fandom made appearances, including Monsta X’s Shownu and Jooheon, and NU’EST’s JR.
Oh My Girl’s YooA

Girl group members Yeonwoo, from Momoland, and YooA, from Oh My Girl, also were in attendance.

Momoland’s Yeonwoo

EXO’s Park Chanyeol, who released his first official solo single in April, wore a Tommy Jeans Archive reversible colour-blocked nylon jacket and a navy T-shirt with the instantly recognisable Tommy Jeans flag graphic.

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Chanyeol Park

Rappers Nucksal, Webster B and Jessi also put in appearances. Nucksal, one of South Korea’s most popular underground hip-hop artists, wore a blue rugby shirt from the Tommy Jeans x Coca-Cola Capsule collection.

Rappers Nucksal and Webster B

Singers Nam Tae-hyun and Heize also wore pieces from the Tommy Jeans x Coca Cola Capsule at the new store.

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Singer Nam Tae-hyun

The exclusive collection, which brings together two US giants, is currently available at select stores globally and online.

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K-pop idols

Monsta X’s Shownu and Jooheon, EXO’s Park Chanyeol and girl group members Yeonwoo from Momoland, and YooA from Oh My Girl glammed up for the occasion