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Q&a / Skims founder Kim Kardashian on her business empire: the reality TV star talks entrepreneurship, from whether she competes with half-sis Kylie Jenner to ‘momager’ Kris Jenner and her naysayers

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Kim Kardashian is slowly but steadily building her business empire. Photo: AP
Kim Kardashian is slowly but steadily building her business empire. Photo: AP
Fame and celebrity

  • Reality star-turned-entrepreneur Kim Kardashian has been building her empire steadily, from shapewear brand Skims to skincare label SKKN, where Coty. Inc acquired a stake for US$200 million
  • The 42-year-old says she’s very involved in her businesses, from formulas to fonts – and she doesn’t compete with half-sis Kylie Jenner, but is very selective about the people on her team

Kim Kardashian knows that there are plenty of people who say she has no business running a business, whether that’s a beauty brand, underwear line or private equity firm. Yet here she is.

In an interview taped for an upcoming episode of The David Rubenstein Show: Peer to Peer Conversations, the 42-year-old said she can feel insecure amid the endless chatter about her boardroom prowess, but she uses it as fuel.

“I’ve always felt the doubt, and I’ve always just taken that as motivation to have me focus more and work harder,” said Kardashian. “It felt like I had more to prove.”

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Kim Kardashian’s shapewear brand Skims launching at Nordstorm. Photo: @kimkardashian/Instagram
Kim Kardashian’s shapewear brand Skims launching at Nordstorm. Photo: @kimkardashian/Instagram
Kardashian has aggressively built her business empire in recent years. Coty Inc. acquired a stake in her skincare label, now called SKKN by Kim, for US$200 million. Her intimates brand Skims is valued at US$4 billion after its most recent funding round. And her private equity firm SKKY Partners is on the prowl, hoping to raise at least US$1 billion in funds from investors.

In the wide-ranging interview, Kardashian talked about competition with her half-sister Kylie Jenner, her mother Kris Jenner’s managerial abilities and her progress toward becoming a lawyer like her dad.

Kim Kardashian in her SUV. Photo: @kimkardashian/Instagram
Kim Kardashian in her SUV. Photo: @kimkardashian/Instagram

You’ve built several businesses, but there have been plenty of doubts along the way. How did that affect you?

I definitely always took the doubt as motivation. I always felt and still do always feel a bit insecure about it. Confident in the brand. I love creating a brand, and launching a brand, and the whole process of it. I always have those healthy nerves when you’re launching something, especially on a launch day or a product launch day.

Kim Kardashian and her entrepreneur sister, Kylie Jenner. Photo: @kimkardashian/Instagram
Kim Kardashian and her entrepreneur sister, Kylie Jenner. Photo: @kimkardashian/Instagram

Is there competition between you and your sisters?

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