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Meet Katseye’s Lara Raj, the LGBT star in an inspiring new Gap ad

Lara Raj is turning heads in Gap’s new advert and becoming a role model for other Indian-American girls. Photo: @lararajj/Instagram
Lara Raj is turning heads in Gap’s new advert and becoming a role model for other Indian-American girls. Photo: @lararajj/Instagram

Before she was catapulted to international fame with her girl group, she starred in a campaign with Michelle Obama

“Global girl group” Katseye, known for their 2024 breakthrough single “Touch”, is gaining international attention for their recent advert for Gap’s denim.
Girl group Katseye for Gap. Photo: @katseyeworld/Instagram
Girl group Katseye for Gap. Photo: @katseyeworld/Instagram

During the 90-second video, the group’s members Daniela, Lara, Manon, Megan, Sophia and Yoonchae dance to Kelis’ 2003 song “Milkshake”.

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Katseye is a Los Angeles-based girl group that debuted in 2024 under Hybe Corporation (the company behind K-pop giants BTS) and American record label Geffen Records. They are known for their diversity, with members hailing from the Philippines, South Korea, Switzerland and the United States.

While Gap’s ad is an entertaining watch, the reason behind its virality has more to do with netizens comparing it to Sydney Sweeney’s controversial denim ad campaign with American Eagle. It features the blonde, blue-eyed actor in a pair of jeans with a narrator stating, “Sydney Sweeney has great jeans.” The ad has been widely criticised for seemingly promoting eugenics, with “jeans” sounding like “genes”.

The comparison of the two ads aside, fans of Katseye also applauded the clear diversity of the girl group. HoliChic fashion designer and CEO Megha Rao shared an image of member Lara, who is of Indian descent, on Instagram, writing: “Was doing some back to school shopping today at the mall with my daughter and I stopped to take a picture of this @gap ad, a stunning Indian model with a nose ring, bindi and om necklace ...

“For me, it was a powerful reminder that our kids get to grow up with the kind of representation seven-year-old me could only dream of. That little girl who always wondered why a face like hers was never in magazines gets to raise a daughter who takes it for granted. That’s progress.”

Lara Raj of Katseye in the Gap ad. Photo: @__megharao/Instagram
Lara Raj of Katseye in the Gap ad. Photo: @__megharao/Instagram

Lara herself responded in the comments saying: “This made me cry, it was always my dream to have Indian, especially South Indian representation as a little girl and I always longed for that. It’s my No 1 mission to make sure brown girls growing up and the entire South Asian community feels uplifted and powerful and confident.”

Here’s everything you need to know about Katseye’s Lara Raj.

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