Meet beauty YouTube sensation Sarah Cheung: the Hong Kong-born influencer and founder of Sacheu made the TCM practice gua sha go viral – and touched viewers with her candid mental health journey
- Cheung isn’t afraid to get candid with the 830,000 subscribers on her YouTube channel, Sacheu, about her personal life such as her move to Canada or the abuse she faced as a child
- Cheung also founded a beauty brand with the same name, and her Lip Liner Stay-In has gone viral on TikTok
Between her YouTube channel and her social media accounts, Cheung has candidly shared her beauty and health journey in addition to her personal trials and tribulations. She has 843,000 subscribers at the time of writing on her her YouTube channel, Sacheu.
Cheung began her content creator journey with beauty tutorials and product reviews, amassing a dedicated following that allowed her to host brand-sponsored fan meet-ups in Hong Kong.
She posted one of her most personal YouTube videos three years ago, when she shared her healing journey after years of emotional and sexual abuse as a child. She revealed how she struggled to maintain emotional clarity when she was forced to move back into her childhood home due to a lack of financial stability from her career as a content creator.
A year later, she shared that she’s since moved again, this time to Vancouver, British Columbia, where she shares a home with five roommates. In that video, Cheung divulged more details about her healing journey, offering viewers insight into how living solo has taken a toll on her, and how living with a group of supportive friends has helped bring routine and order back into her life.