Meet Dimepiece founder Brynn Wallner, the millennial watch buff sparking a new wave of young interest in Rolex, Cartier, Patek Philippe, Audemars Piguet and other top-tier horology masters
- Wallner, the founder of watch-focused Instagram account and website Dimepiece, is cultivating fresh interest in the timepiece releases of the world’s most coveted marquee brands
- Both vintage, pre-owned models and new ones are attracting a new generation of Gen Z – and even Gen Alpha – watch owners, influenced by social media, their peers and millennial parents, Wallner says
Brynn Wallner is the founder of Dimepiece, a platform that educates people about luxury watches.
In 2019, Wallner got a job on the editorial team at Sotheby’s making content to engage younger people – and it wasn’t long before the watches department took notice, she told us.
She says the first ever wristwatch was created for a woman by Patek Philippe in the 1800s. The brand’s website states that this was for Countess Koscowicz of Hungary.
But when Wallner went on a Google deep dive for stories about women wearing watches, her results disappointed. She said she quickly began to realise that women weren’t equally included in the conversation about watches.
After being laid off the day NYC went into lockdown in March 2020, she began thinking about how she could incorporate this into her next move.
“I was like, women and watches – there’s something there,” she said. So she started the Dimepiece Instagram account to “chronicle how women are wearing watches today”.
Wallner brought her flair for making luxury assets at Sotheby’s fun and approachable to her page, which now has some 50,000 followers.