Who was at the Brunello Cucinelli film premiere, from Jonathan Bailey to Italian PM Giorgia Meloni

Dec 5 , 2025

Brunello Cucinelli and Italian Prime Minister Giorgia Meloni at the Thursday premiere of Brunello, Il Visionario Garbato, in Rome. Photo: WireImage

Hollywood actors Jeff Goldblum, Jessica Chastain and Chris Pine also attended the screening, held at Rome’s legendary Cinecittà Studios

Brunello, Il Visionario Garbato (Brunello: The Gracious Visionary), a film about the life and vision of Italian designer Brunello Cucinelli, premiered in Rome last night.

Known as the King of Cashmere, Cucinelli established his eponymous label in 1978 and has since built a luxury empire based in his hometown of Solomeo, in the Umbria region of Italy.

A firm believer in what he calls “humanistic capitalism”, Cucinelli has become a sort of philosopher in the luxury industry. He’s always made it a priority to support his native land and Italian craftsmanship, and through philanthropic initiatives that have turned Solomeo into an idyllic hamlet. A-listers ranging from Angelina Jolie and Brad Pitt to Jeff Bezos have visited Cucinelli there.

English actor Jonathan Bailey at the premiere of Brunello, Il Visionario Garbato, in Rome. Photo: WireImage

Directed by Oscar winner Giuseppe Tornatore, the documentary features re-enactments to showcase Cucinelli’s childhood and early days as a striving entrepreneur and designer. Another Oscar winner, Nicola Piovani, composed the soundtrack of the movie, which is out in Italy this month before being released in the US and the rest of the world next year.

American actor Chris Pine, also at the premiere, is frequently spotted wearing Brunello Cucinelli. Photo: WireImage

In a speech before the screening, Cucinelli referred to Tornatore and Piovani as “poets”. “Poets are the first great people in humankind,” he said. “With this work, these two were able to truly enter my mind. With this film we wanted to combine knowledge, equality and harmony – the qualities [that make] a great human being.”

K-pop singer Jinyoung at the Brunello Cucinelli film premiere. Photo: WireImage

Celebrities including actors Jessica Chastain, Chris Pine, Jonathan Bailey and Jeff Goldblum, K-pop singer Jinyoung, and Italian Prime Minister Giorgia Meloni attended the premiere, held at Rome’s Cinecittà Studios, where legendary movies such as Cleopatra (1963) and Gangs of New York (2002) were filmed.

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