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Tech & Design

The 21 hottest female-founded startups to watch in 2017

STORYBusiness Insider
Glossier was founded in 2014 by Emily Weiss
Glossier was founded in 2014 by Emily Weiss

There’s never been a better time to be a woman in the startup world

There’s no denying we have a long way to go. After all, venture capital firms are made up of mostly men, and some continue to suggest women aren’t cut out for the tech world at all. And way more VC money is offered to male founders than women.

But more and more women are building multimillion-dollar startups, and venture firms like Forerunner Ventures, BBG Ventures, and Female Founders Fund all focus on female-founded companies.

It’s paying off. 2016 saw female founders launch innovative companies and raise millions to help them grow, while startups in their second or third year of life began gaining ground.

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And 2017 is likely to be even bigger. Here are some of the most exciting women-run companies to keep an eye on in the coming year.

Parachute wants to make a comfy night’s sleep affordable

Ariel Kaye. Photo: Parachute/LinkedIn
Ariel Kaye. Photo: Parachute/LinkedIn

What is it: Parachute is changing how you buy one thing you use every day: your sheets. It produces the high-quality bedding from a factory in Italy and then sells it only through its website, and one store at its headquarters in Venice Beach, California. Parachute bedding has gained a bit of a cult following, and now co-living startups are even advertising that they have Parachute sheets with Casper mattresses. Every time a customer buys a set of its Venice line the company donates a mosquito net to help kids in Africa have a safe sleep.

Founded: 2014 by Ariel Kaye

Funding: $10.28 million from Upfront Ventures, Joanne Wilson, QueensBridge Venture Partners, and Structure Partners, among others.

Laurel & Wolf connects interior designers with people who want to give their homes an affordable makeover

Leura Fine . Photo: Leura Fine
Leura Fine . Photo: Leura Fine
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