Will luxury carmakers take Chinese imitation as a compliment?
If imitation is the sincerest form of flattery, then global carmakers are basking in the compliments at the Shanghai Motor Show, where some Chinese-made models bear striking resemblances to famous foreign brands
The annual Shanghai Motor Show is the biggest automotive showcase in the planet’s largest car market, but also an event that revives persistent accusations of Chinese businesses copying foreign designs.
The show opened this week with automotive media and internet wags highlighting a range of Chinese models with more than a passing likeness to their Porsche, Land Rover, Mercedes and other counterparts.
Intellectual-property theft is rampant in a range of industries in China, and foreign automakers have taken legal action over the years against Chinese competitors for suspiciously similar designs.
But Mercedes’ China boss Hubertus Troska laughed it off when asked by reporters about a Chinese-made car on display across from the Mercedes stand which looked just like the German manufacturer’s G-Class SUV.
“We take it as a compliment,” Troska quipped.
Other automotive doppelgangers include one by little-known Chinese brand Zotye which sells for 100,000 yuan (US$14,500) and could be mistaken for Porsche’s sporty Macan SUV, which has a sticker price of US$87,000.
A Porsche spokeswoman brushed it off, stressing that foreign automakers compete for different market segments and income levels than their Chinese counterparts.
“We are absolutely sure that car enthusiasts will easily be able to tell the difference between the original Porsche Macan and the copycat due to design, perfection and overall quality,” said Anja Wassertheurer, Porsche’s director of product and technical communications.
Land Rover’s Range Rover Evoque SUV also is on display in Shanghai, as is a model by similarly-named Chinese carmaker Landwind that has sparked a legal battle between the two.