Kylie Jenner stars in Beats by Dre collaboration with Balmain
Apple just launched a pair of US$600 Beats headphones with design house Balmain
Apple’s newest line of Beats headphones is geared toward the fashion-forward.
On Wednesday, Apple released a special edition collection along with French design house Balmain. The collection, which includes a new take on both Beats Studio and Powerbeats 3 Bluetooth headphones, starts at US$249.95.
Reality TV star Kylie Jenner is the face of the campaign to promote the new collection.
Both the Beats Studio and Powerbeats come in two different colours: Safari, a pinkish neutral tone, and khaki, which has a green tint.
Both colours have gold accents and Balmain logos, but safari is only available to buy through Apple, while khaki can be purchased through Balmain. The Beats Studio in safari will cost US$600, while Powerbeats in Safari will cost US$250. Both sets of headphones come with a suede, Balmain-branded carrying case.
Beats Studio headphones typically cost US$379.95, while Powerbeats 3 cost US$199.95.
This isn’t the first collaboration between Beats and a fashion brand — past partnerships have included Fendi and Alexander Wang. But Balmain has risen to prominence in the last several years, in part thanks to creative director Olivier Rousteing’s close friendship with the Kardashian-Jenner family, who frequently wears his designs to red carpet events.