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Tech & Design

Singapore’s design incubator set to jump-start emerging talent

STORYLee Hill-choi
An artist's impression of the view of Orchard Road from outdoor events space.
An artist's impression of the view of Orchard Road from outdoor events space.
Singapore

City’s new retail showcase will nurture local brands and help them find their path to market

Singapore is showing its prowess as a design hub by opening a new Design Incubator, where more than 40 brands will be presented on a rotational basis.

The retail showcase will focus on new-to-market and emerging designers. The space is dedicated to grooming Singapore’s design talent while profiling local brands in everything from fashion and

accessories to small home furnishings and souvenirs. The venue is set to open on Orchard Road

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at the end of 2018.

“The prime location of the retail showcase will give our home-grown design talents and Singapore retail brands a strong boost in profile and exposure,” says Lionel Yeo, CEO of Singapore Tourism Board.

“It will also make it more convenient for visitors looking for contemporary products that reflect

Singapore’s character and design culture. Through it, we also hope to provide visitors to Orchard Road with a unique and differentiated retail experience.”

Artist's impression of the Design Incubator.
Artist's impression of the Design Incubator.

The Design Incubator will include incubation spaces consisting of private work studios, co-working

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