Instagram’s CEO Kevin Systrom unveils its new IGTV long-form video app at Wednesday’s launch event in San Francisco, in the United States. Photo: Business Insider

Instagram gambles on longer mobile videos as battle heats up with YouTube and Snapchat

Facebook-owned app launches IGTV, which allows people to publish videos that last more than 60 seconds – initially, for most users, up to 10 minutes

Topic |   Social media

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Instagram’s CEO Kevin Systrom unveils its new IGTV long-form video app at Wednesday’s launch event in San Francisco, in the United States. Photo: Business Insider
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