Every year, for a week in August, the glitzy, glamorous members of the motoring elite descend upon the streets of Monterey, California,
Traditionally, the various events held in Pebble Beach have been an opportunity for the rich and famous to see and be seen among a sea of automotive exotica.
These days things are a bit different.
The exotic cars are still there, but it has also developed into another car show for manufacturers to exhibit their latest and greatest models.
On Thursday, Audi did just that with the introduction of its new PB18 e-tron concept supercar on the Laguna Seca racetrack during the three-day Rolex Monterey Motorsports Reunion Reception.
The electric supercar will also be on show at the main event of the week-long series of activities, the classic car show, Pebble Beach Concours d’Elegance, on Sunday.
It is a futuristic technology demonstrator created especially for Pebble Beach.
In fact, the “PB” in its name stands for Pebble Beach.
The rest of its name is in reference to Audi's all-conquering R18 e-tron Le Mans prototype racing cars.
The PB18’s stand-out feature is a driver’s pod complete with integrated pedals, steering wheel and controls which can slide laterally inside the cockpit.
When on a racing track, the driver’s compartment can be positioned in the centre of the cockpit, just like that of an open-wheel racing car.
“We want to offer the driver an experience that is otherwise available only in a racing car like the Audi R18,” Gael Buzyn, head of the Audi Design Loft, said.
“That’s why we developed the interior around the ideal driver’s position in the centre.”
However, the compartment can also be slid to the side to create a traditional set-up for a road car, which also allows room for a passenger, thanks to an integrated seat mounted low in the cabin.
As with every Audi, to carry the e-tron name, the PB18 e-tron is all electric.
The Audi concept is powered by a trio of electric motors – one in front and two in the back.
The motors send roughly 200 horsepower to the front wheels and a huge 600hp to the rear wheels – thus creating a virtual quattro all-wheel-drive system.
Working together, the motors develop 670hp, which can be temporarily boosted to 764hp.
Sadly, you cannot simply add up the output of the front and rear motors.
According to Audi, it will take about two seconds to accelerate from 0-62mph (100km/h).
The PB18 e-tron is equipped with a 95 kWh liquid-cooled, solid-state battery, which Audi says can be fully recharged in 15 minutes.
The pack also gives the PB18 a range of more than 310 miles (500km) on a single charge.
This article originally appeared on Business Insider.