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Tech & Design

You too can create your own US$3 million Bugatti - if you qualify

STORYBusiness Insider
Bugatti’s Chiron at the company’s historic headquarters in Molsheim, in eastern France. Photo: Bugatti
Bugatti’s Chiron at the company’s historic headquarters in Molsheim, in eastern France. Photo: Bugatti
Luxury cars

Eligible customers can take the exclusive Molsheim Experience, a visit to the company’s grand and historic headquarters in France, where they can create their own customised version of the US$3 million luxury sports car

It’s hard to think of a more glamorous car than a Bugatti.

Limited, luxurious, and lavish, a Bugatti comes with a multimillion dollar price tag for its elite status – and the process to buy one can be just as exclusive as the car itself. Dubbed the Molsheim Experience, prequalified potential buyers are hosted at Bugatti’s headquarters in Molsheim, France, for the day.

Half the Chirons already purchased were bought sight-unseen. Photo: Bugatti
Half the Chirons already purchased were bought sight-unseen. Photo: Bugatti
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After touring the grounds, they take a Bugatti out for a test spin before stepping into the brand’s customer lounge to create a custom, tailor-made vehicle that fits their specific preferences.

Currently up for sale is Bugatti’s Chiron and Chiron Sport, which cost around US$3 million. Recently released, there are only about 200 left that can be made.

From exploring the historic grounds of Bugatti’s headquarters to hitting the roads of France, take a tour of the Molsheim Experience below.

A Bugatti is the ultimate indulgence for any car lover.

Several celebrities own the multimillion dollar car, from Cristiano Ronaldo and Ralph Lauren to Floyd Mayweather Jr and Simon Cowell.

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