How Apple’s colourful new, lower-priced iPhone XR can spark slumping sales
Tech company’s new smartphone offers many high-end features from iPhone X and Xs – but at cost of iPhone 8 and older models
To hear the technology experts tell it, Apple’s iPhone event on Wednesday was a snooze fest.
Yet as the assembled reporters and analysts were starting to zone out – and as Apple’s stock price slipped – the company unveiled what will prove to be its sleeper hit.
The iPhone XR – the lowest-ranked member of the American multinational technology company’s expanding X family of devices – is exactly what it needs to revive its sluggish smartphone sales.
The new device offers many of the high-end features of last year’s iPhone X and this year’s Xs – but with a price that is in line with that of the iPhone 8 and older models.
That is going to be more than enough to convince iPhone owners who are holding on to ageing devices to upgrade.
Apple could use the help. On an annual basis, the number of iPhones the company has been selling recently has barely moved and is actually down compared with what it sold three years ago.
While last year’s premium priced iPhone X helped boost the company’s smartphone revenue, the stagnating unit sales are holding back the company’s overall growth and have led to declining market share.
