Will Ferrari's ‘F1’ Monza supercar help beat Lamborghini and Aston Martin in the race to bigger profits?
Italian marque will build fewer than 500 of the single- and two-seat versions, which it typically sells for more than US$1 million each
Ferrari has unveiled an open-top supercar which it has called the closest thing to a Formula One racing car ever built for sale to the public.
The carbon-fibre, 810-horsepower Monza will come in one-seat and two-seat versions, Nicola Boari, Ferrari’s head of marketing, and Flavio Manzoni, the chief designer, said at the Italian company’s headquarters in Maranello.
Ferrari plans to produce fewer than 500 of the 12-cylinder cars, which will be capable of accelerating from 0 to 100km/h (62mph) in less than three seconds.
The Monza Sp1 and Monza Sp2 are part of a highly anticipated five-year strategy plan unveiled by Louis Camilleri, the company’s CEO, on Tuesday.
Camilleri took over the role from the ailing Sergio Marchionne only days before his death in July.
He plans to broaden Ferrari’s offering of limited-edition supercars – which typically sell for more than US$1 million – and sell its first-ever sport utility vehicle to boost profit margins, people familiar with the matter told Bloomberg News.
