ONDA: the luxe app that gives you access to a private members club network – if you’re cool
Founder Luca Del Bono says 500 people use its app and online platform to travel the world and connect with like-minded people – but joining is tricky
Luca Del Bono, co-founder of the global private concierge club, Quintessentially, has a new app and online platform ONDA, which gives members access to hundreds of private members’ clubs, co-working spaces, and stunning properties around the world.
However, that is not why people are joining.
Launched in March – but officially launched in the Apple store in October – it costs US$120 a month to become a member of ONDA, or US$94 a month if you are under 30, on a monthly or annual basis.
If accepted, members are offered six visits a year to each of the private members’ clubs on the platform (such as London’s Groucho Club, The XX Lounge on New York, or NeueHouse in Los Angeles) and three visits to each co-working space and health club.
Members also have the opportunity to sign up for events such as paddle boarding in Malibu with surf legend Laird Hamilton, a guided meditation in London with actress Goldie Hawn, or yoga classes, dinners, lectures and gallery visits, held in cities such as Paris, New York and Singapore.
Years of experience launching and managing private members' clubs around the world led Del Bono, who was born in Italy but grew up in London, to the concept.
In 2000, Del Bono co-founded Quintessentially with Aaron Simpson – a company that has called itself a “wish-fulfilment empire”.
He then went on to develop physical clubs, including the South Kensington Club, which was voted the 2017 Members Club of the Year, before he decided to make the move to the United States.