From dog spas to Tesla-driving chauffeurs - ever feel your apartment block is lacking something?
Developers are having to go to greater lengths than ever before these days to attract luxury buyers and renters
Luxury apartment buildings are going to increasingly greater lengths to attract tenants, offering outrageous amenities that include rooftop running tracks and dog parks, outdoor cinema, and resident-only bars and restaurants.
This move reflects a shift in what luxury buyers and renters are looking for. These days, people do not necessarily always want the largest home, according to Scott Durkin, president and chief operating officer of real estate brokerage Douglas Elliman.
“They want to be more eco-friendly and responsible,” Durkin told Mansion Global. “They also like the idea of hotel-like living in their home.”
The epitome of a building that is going heavy on the amenities just might be Oceanwide Plaza in the South Park neighbourhood of Los Angeles, which will include a 100-foot high, two acre “sky park” with two dog parks, a basketball court, gardens, a swimming pool and a running track when it is finished in 2020.
Below the sky park, the building will be wrapped in a 700-foot LED screen. The developers even hired a celebrity trainer to run the building's wellness programming.
The sky park concept – which seems to mean an elevated outdoor space loaded with amenities – can also be seen at 414 Light Street in Baltimore, a newly-built apartment tower with 40,000 square feet of outdoor and indoor amenity space. The seventh-floor outdoor area includes a pool, an alfresco dining space and an outdoor cinema with a 16-foot screen.
Indoors, the building offers a fireside retreat room, game room, media room, entertainment kitchen and bar, yoga and meditation room, fitness room and a business lounge.