CEO Torsten Müller-Ötvös, seen here with the US$325,000 Rolls-Royce Cullinan SUV, says customers want to put a personal signature on their cars. The Cullinan is named after the largest discovered diamond. Photo: Bloomberg

Nearly all of the world’s Rolls-Royce cars are bespoke – and there’s a very good reason for it

The secret is the prestige automaker’s extraordinary customisation department. Want a display box for a Fabergé egg in your Phantom or Cullinan SUV? They’ll do it for you

Topic |   Luxury cars

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CEO Torsten Müller-Ötvös, seen here with the US$325,000 Rolls-Royce Cullinan SUV, says customers want to put a personal signature on their cars. The Cullinan is named after the largest discovered diamond. Photo: Bloomberg
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