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Why you should not rush to buy Apple, Samsung and Google’s latest smartphones

Smartphone innovation is maturing and there are few major improvements in the major manufacturers’ latest devices. Photo: YouTube/MKBHD
Smartphone innovation is maturing and there are few major improvements in the major manufacturers’ latest devices. Photo: YouTube/MKBHD
Smartphones

Most new devices from major manufacturers offer few great innovative improvements and are expensive

Apple shocked the world in 2017 when it unveiled the iPhone X.

However, people were more shocked by the phone’s US$999 starting price than by its radical redesign.

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Photo: Hollis Johnson
Photo: Hollis Johnson

Still, Apple’s strategy worked: customers loved the iPhone X, despite it having a higher starting price than any before.

We also know that Apple’s strategy worked since so many smartphone makers followed suit the following year, overhauling their own devices to look like, and cost about as much as, the iPhone X.

Photo: YouTube/SAMTIME
Photo: YouTube/SAMTIME

Google’s Pixel 3 XL features a “notch” like the one on the iPhone X, and starts from US$900.

LG’s V40 ThinQ also looks like an iPhone X and has a similar starting price of US$950.