Kering’s immersive Pavilion by Ole Scheeren at the 2019 Import Expo in Shanghai. Photo: Buro-OS/Kering

Virtual reality shopping, AI store assistants, branded online avatars and apps aplenty –what the 5G revolution means for luxury fashion

The 5G data explosion will change every aspect of everyday life, with the growing adoption of virtual reality (VR), augmented reality (AR) and AI offering consumers richer experiences – and brands more seamless opportunities to sell

Topic |   5G

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Kering’s immersive Pavilion by Ole Scheeren at the 2019 Import Expo in Shanghai. Photo: Buro-OS/Kering
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