How Kaws, Yayoi Kusama and Hirota Saigansho turned toys into collectible classics
Artists such as Kaws and Yayoi Kusama have blurred the distinction between toys, collectibles and art, and sales for leading pop artists from houses such as Phillips and Poly Auction reflect the growing popularity of their pieces
Pop art has become a gateway to collectibles for those who are testing their hand at auctions. Fun, colourful and easy to consume, toys and figurines by artists such as Kaws and Yayoi Kusama have blurred the distinction between toys, collectibles and art.
According to Danielle So, head of day sale, 20th century and contemporary art, Hong Kong, at Phillips, artists have increasingly turned to the genre to express themselves. “In recent years, the practice of artists making figurines has exploded, extending from using vinyl as the sole medium to using bronze or ceramic, and has since become a worldwide phenomenon, truly shifting the definition of collecting toys.”
So describes the fan base of this genre as dedicated, which is the single most important factor contributing to the explosive performance of toys at auctions in recent years. The niche audience is also incredibly passionate.
“The collectors tend to be in their thirties or forties, and have also been increasingly younger in age,” So says. Successful and sophisticated, they often develop an interest in art through popular culture, and often where fashion meets art.
We look at recent sales for leading pop artists from houses such as Phillips and Poly Auction, and pinpoint a few highly collectable artists.
Kaws
Professionally known as Kaws, American artist Brian Donnelly’s work can be seen everywhere from Uniqlo T-shirts to Macy’s Thanksgiving Day Parade. One of the most prominent names in the toys and figurine scene, he has collaborated with brands and other artists. His more recent collaborations include the Dior X Kaws series, which included a plush of Kaws’ signature BFF character in pink.
