Are supercar makers like McLaren maximising their earning potential? Photo: @mclarenauto/InstagramAre supercar makers like McLaren maximising their earning potential? Photo: @mclarenauto/Instagram
Are supercar makers like McLaren maximising their earning potential? Photo: @mclarenauto/Instagram
Daniel Langer
Opinion

Opinion

Daniel Langer

At US$2 million-plus, these Aston Martin, Bentley and McLaren supercars are too cheap – Bugatti charged US$19 million for La Voiture Noire by understanding the true value of luxury

Limited editions of one, 5,000-year-old wood panelling, inspired by James Bond and being illegal to drive in some countries are just some of the edges these car brands go to when it comes to crafting super-exclusive supercars – but could they be charging even more if they believed their own hype?

Are supercar makers like McLaren maximising their earning potential? Photo: @mclarenauto/InstagramAre supercar makers like McLaren maximising their earning potential? Photo: @mclarenauto/Instagram
Are supercar makers like McLaren maximising their earning potential? Photo: @mclarenauto/Instagram
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