The Tesla Model S Plaid presents a veritable challenge to traditional luxury car brands. Photo: Tesla/YouTube The Tesla Model S Plaid presents a veritable challenge to traditional luxury car brands. Photo: Tesla/YouTube
The Tesla Model S Plaid presents a veritable challenge to traditional luxury car brands. Photo: Tesla/YouTube
Daniel Langer
Opinion

Opinion

Daniel Langer

Tesla’s Model S Plaid and California’s ban on gasoline-powered cars spells the end for luxury motor brands – unless they act fast

Why doesn’t the BMW M collection stand up to the Tesla Model S Plaid? Elon Musk’s electric car giant is calling Porsche, Mercedes, Rolls-Royce, Bentley and other luxury car brands to action: either make a radical, genuine commitment to electrification, or become obsolete