The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP
The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP
Daniel Langer
Opinion

Opinion

Daniel Langer

The Boeing 737 MAX is allowed to fly again, but can the aviation brand ever regain its once-untouchable luxury image – and its customers’ trust?

The two deadly 737 MAX crashes – and the way the crisis was handled by the company’s management – has left the US aviation giant’s reputation in tatters: a new brand story and a commitment to AI might help rebuild consumer trust

The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP
The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP
READ FULL ARTICLE