The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP
The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP
Daniel Langer
Opinion

Opinion

Daniel Langer

The Boeing 737 MAX is allowed to fly again, but can the aviation brand ever regain its once-untouchable luxury image – and its customers’ trust?

The two deadly 737 MAX crashes – and the way the crisis was handled by the company’s management – has left the US aviation giant’s reputation in tatters: a new brand story and a commitment to AI might help rebuild consumer trust

The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP
The Boeing 737 MAX has been cleared to fly again – but can the brand salvage its reputation after the disastrous crashes that killed 346 people? Photo: AP
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Daniel Langer

Daniel Langer

Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter