Ferrari sold more than 11,000 cars last year. That’s not a whole lot spread across the world, but if you’ve got the extra cash, you can make absolutely sure that there’s no chance of meeting another racing red sports car identical to yours.

Through its Tailor Made centres in Maranello, Shanghai and New York, Ferrari allows a few hundred customers a year to personalise their cars by choosing from a bewildering array of colours and materials. Traditional leather, cashmere, corduroy and aluminium are offered alongside modern alternatives like rubberised leather and carbon fibre.

But for real exclusivity there is the Portfolio Coachbuilding Programme, which builds one-off cars costing US$3.8 million (HK$30 million) or more. And the money is just one factor – to access Ferrari’s Tailor Made or Portfolio programmes, you need to demonstrate a long-term dedication to the brand before you can join the waiting list. If you can show that you’ve owned Ferraris for years – even decades – you might get to work directly with Ferrari’s Centro Stile design studio and renowned specialists like Pininfarina to get exactly the car you want.