Topic

Baume et Mercieri

News and insight on the Swiss luxury watch company

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  • Greubel Forsey, whose watches sell for more than US$200,000, will use vegan leather for their straps from 2022 to draw environmentally conscious consumers
  • Watchmakers are joining other luxury goods makers in finding ways to cater to millennials and Gen Z, from ditching mined diamonds to getting rid of animal fur
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