In 2016, United Airlines announced that it will completely overhaul its international and long-haul domestic business class experience.
At the heart of this undertaking is the introduction of its brand new Polaris Business Class. For United, Polaris is much more than some new seats and a new menu. It’s a comprehensive rethinking of the airline’s premium cabin passenger experience.
What does that mean? It means everything a customer paying the big bucks to fly United experiences at the airport and on the plane had to be re-evaluated.
For instance, United keyed in on their passengers’ need for rest on long distance flights. After all, customers, especially those in business class, are often travelling for work and showing up at their destination refreshed is a must.
That starts with a series of brand new Polaris lounges complete day beds where passengers can grab a quick nap and showers where they can freshen up.
On board, Polaris Business Class features brand new private lie-flat seats with aisle access. At night, the new seats convert into a six-foot-six-inch long bed complete with bedding, pyjamas, and slippers all from Saks Fifth Avenue.
And then there’s a new amenity kit with just about anything the passenger would need to look and feel good on board the flight.
Step on board one of United’s new Boeing 777-300ER jet and make your way to the new Polaris Business Class seat. Waiting for you there will be your own Polaris amenity kit.
United’s Polaris international amenity kits come in either white or black Saks Fifth Avenue toiletry cases.
To start, long-haul international passengers get a pair of socks, an eye mask, eye glass cleaner, earplugs, hand sanitizer, tissues, and a pen.
In addition, the kit includes a bottle of Polar mint mouthwash, a tooth brush, and Colgate toothpaste.
And then there are the skincare products from Soho House & Co’s Cowshed Spa. They include a chamomile towelette, Jasmine eye balm, pillow mist, soothing moisturizer, soothing hand cream, and natural lip balm.
United’s domestic transcontinental flights also get their own amenity kits delivered in a chic Saks Fifth Avenue pouch. The domestic amenity kit is also filled with goodies.
United’s domestic business class kit features fewer bells and whistles than its international counterpart.
Inside, you’ll find a toothbrush, Colgate toothpaste, hand sanitizer, earplugs, an eye mask and Cowshed lip balm.
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