Is Merlot making a comeback? These 10 bottles may convince you
The ‘Sideways’ curse is over: wine drinkers are remembering Merlot
Merlot was once the fan-favourite red grape and wine. Then came 2004 hit movie Sideways, in which Miles, the pinot-noir-loving main character, trashes the varietal before heading into a bar: “If anyone orders merlot, I’m leaving,” he explodes. “I am not drinking any f---ing merlot.”
Interest in pinot skyrocketed, while the reputation of merlot tanked. In California, growers pulled out more than 10,000 acres of merlot grapes.
Such is the power of Hollywood.
But wine fashions are fickle, and now velvety merlot is experiencing a comeback.
Sales of “luxury” versions of the red increased 5 per cent over the past year, according to Nielsen, while a 2016 Wine Intelligence report found it was the No. 1 varietal of choice for American drinkers of all ages. Restaurants sold 8 per cent more Merlots costing $100 and up, according to Winemetrics 2016 Fine Dining Report.
Don’t thank hip sommeliers for this reputation rehab. Most are in love with every grape but merlot – for the wine-geek Instagram crowd, the more obscure the better.
To me, the reason merlot was bound to return to favour was simple: It’s very often delicious. Its silky, cherry fruit and round texture give it an immediate appeal that tannic cabernet, its nearest wine rival, doesn’t have.