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Bear Grylls is getting his own US$26 million theme park

STORYBloomberg
The global television escapades of British adventurer Bear Grylls have inspired the theme park.
The global television escapades of British adventurer Bear Grylls have inspired the theme park.
Fame and celebrity

The 8,000-square-metre British theme park will offer tamer versions of his real-life TV escapades, such as rock climbing, indoor skydiving, and rope walking

There will be no survival-food vendors at the new £20 million (US$26 million) Bear Grylls theme park, set to open in Britain in 2018.

Guests will not have to dig for water, sleep in deer carcasses, or row a bathtub-boat in the buff.

At least, not that we know of.

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The Bear Grylls Adventure is inspired by the global escapades of Grylls, a former British special forces soldier who is best known for the Man vs. Wild survival television series, also known as Born Survivor: Bear Grylls. His show ran on the Discovery Channel for seven seasons.

An artist’s impression of the Bear Grylls Adventure theme park, which will be built in the English city of Birmingham.
An artist’s impression of the Bear Grylls Adventure theme park, which will be built in the English city of Birmingham.

However, the 8,000-square-metre theme park will offer much tamer versions of Grylls’s real-life adventures, such as rock climbing, indoor skydiving, and “the highest free-roam high ropes” course in Europe.

Merlin Entertainments, the company behind Legoland, the London Eye, Madame Tussauds wax museums, and Peppa Pig World (but not SeaWorld), announced details on Monday of the Bear Grylls Adventure, which is being built as a permanent feature at Birmingham’s National Exhibition Centre, in England.

An artist’s impression of the indoor skydiving attraction at the Bear Grylls Adventure theme park.
An artist’s impression of the indoor skydiving attraction at the Bear Grylls Adventure theme park.
In addition to the rides, the theme park will have a Basecamp where guests can “hone their adventurer skills through a selection of mental and physical challenges”.

The park will “test our resolve and spirit to never give up and to go the extra mile”, Grylls said in a statement.

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