How far will Singaporeans and Malaysians travel to enjoy good food?
- Respondents in worldwide survey reveal the main purpose for going on holiday
Travel to eat? You’re not alone.
A survey of 53,492 travellers from 31 countries uncovered why people go on holiday – and found that the vast majority of Singaporeans and Malaysians do so to eat new foods.
The survey, conducted by travel site Booking.com in October and November last year, required respondents to be either the “primary decision maker” or “involved” in deciding travel plans.
All the respondents – aged 18 and 44 – went on holiday at least once last year. There were 1,950 Singaporean and 1,816 Malaysian respondents, the company said.
Respondents worldwide said the main purpose of a holiday was to unwind, see the world, and try experiences they did not have at home.
However, motivations for travel differed among nationalities.
Malaysian and Singaporean travellers most motivated by food