Stop salivating, Singapore diners can now taste the ‘real thing’ from Impossible Foods
- Singapore restaurants were among the first in the world to ask Impossible Foods for its plant-based ‘beef’ patty
The meatless meat patties from US-based producer Impossible Foods have just landed in Singapore, but local businesses have been salivating over them for years.
Impossible Foods senior vice-president Nick Halla said eateries and consumers from Singapore were among the first in the world to show interest in the company’s plant-based “beef” patty, which it spent eight years developing.
Impossible Foods was founded by Pat Brown, who hired Halla as the company’s first employee in 2011.
For the first few years of its existence, the company kept “relatively quiet” as it researched its plant-based patty, Halla said. But within the first week of “talking about what [it] was doing”, emails from interested parties in Singapore started rolling in, particularly from hotels.
Halla said these emails started before the patty had debuted in the United States two years ago.
“Some of the first-ever reach-outs we had were from Singapore – businesses and consumers were approaching us about the product,” he added.
One of these emails was from Adam Penney, the chef behind burger joint Potato Head Singapore. Penney, who has worked under Michelin-starred chef Gordon Ramsay, told Business Insider that he emailed Impossible Foods because their concept “sounded incredible” and he was “intrigued” to try the patties.