LVMH’s decision to buy the rosé wine estate in France is part of the luxury conglomerate’s plan to keep up with the fast-changing tastes of young luxury consumers. Photo: EyeEm

LVMH to buy its first rosé wine estate as thirst for pink grows

  • A growing favourite at summer parties, rosé wine will join the likes of Dom Perignon, Ruinart and Hennessy Cognac in LVMH’s portfolio
Topic |   Wine and Spirits

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LVMH’s decision to buy the rosé wine estate in France is part of the luxury conglomerate’s plan to keep up with the fast-changing tastes of young luxury consumers. Photo: EyeEm
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