Why these 5 luxury travel destinations should be on every Gen X-er’s bucket list
Forget millennials, Gen X-ers are the new ‘it’ demographic, crushing their bucket lists one flight at a time. Here’s five luxury destinations to make the children green with envy
There has been a lot buzz around a new group of travellers that the industry finds itself catering to more and more; millennials are out and Generation X-ers are the new “it” demographic of travel.
When it comes to travel this group, aged 45 are up are living their best life; discovering the world and crushing their bucket lists one flight at a time.
Why is this particular group so keen to travel and what experiences are these travellers looking for?
In short, younger Gen X-ers have ditched the mindset that you need to be retired to travel and older Gen X-ers, particularly in Asia, are enjoying a higher life expectancy and as their children are out of the nest, they have even more disposable income. Regardless of their age, they all have a few things in common. They are affluent, wealthy and able to spend on experiences that often combine luxury, wellness and adventure.
We’ve highlighted 5 Gen X bucket list destinations around the world that are growing in popularity.
1. Borneo
Borneo is Asia’s largest island and home to one of the world’s oldest rainforests. The island offers everything from mountain climbing to the peak of Mt Kinabalu to rainforest trekking, it’s home to some of the regions most diverse dives, and a trip here wouldn’t be complete without a visit to see the endangered orangutans.
Where to stay: With Gen X-ers sparing no expense on well-being and privacy, they would be likely to appreciate the private beach, expansive spa and yoga pavilion at Shangri-La’s Tanjung Aru Resort & Spa. The resort also owns STAR Marina which offers water sports, cruises, private charters, fishing and diving.